- Maybe They Shouldn’t Have Changed the Slogan The Cut
- Maybelline revises iconic 'maybe' tagline to be more inclusive AOL.com
- Maybelline Just Changed Its 35-Year-Old Tagline With Miley Cyrus. Fans Are Already Mocking It Inc.com
- Maybelline changes iconic ‘Maybe she’s born with it’ tagline after 35 years bestmediainfo.com
- Maybelline updates iconic tagline as part of global brand repositioning (Video) Retail Insider
