- The Greatest Self-Own in Recent Business History Has Arrived Slate Magazine
- Maybelline Redefines ‘Maybe’ in a Refresh of Its Classic Catchphrase WSJ
- Maybe It Shouldn’t Have Changed the Slogan The Cut
- Maybe it’s a new tagline. Maybe it’s more punctuation. Maybelline’s 35-year-old slogan has an update The Guardian
- R.I.P. Maybelline's Brilliant 35-Year-Old Tagline Allure
